The founder of Ashcroft Capital, www.ashcroftcapital.com, Frank Roessler is a graduate of Bucknell University and the MBA program at the UCLA Anderson School of Management. Frank Roessler possesses over a decade of executive experience in the real estate industry and has created marketing campaigns for properties using SEM, target marketing, and SEO strategies.
The acronym SEO stands for “search engine optimization” and refers to a marketing strategy that entails methodologies and techniques employed to achieve a high ranking on internet search engines. Google, Yahoo, and Bing are a few examples of high profile search engines that are heavily used today. By achieving a higher search engine ranking, a website can achieve greater visibility and draw in more visitors. In the real estate realm, SEO often focuses on industry specific websites such as Zillow, Realtor, and other websites that provide property listings.
SEO strategies differ somewhat in this industry, focusing on objectives such as increasing website traffic from local residents and providing high quality housing resources online. Another real estate SEO technique is to develop other avenues of traffic to a website, which generates online buzz and leads to higher search engine rankings. The overall objective is to drive potential renters and home buyers to a real estate listing and, eventually, a real estate transaction.