Private Equity and Real Estate Ownership Guide

Whether you’re in the market for a new home or a rental property, you can invest your money in many different ways. One of the easiest ways is to use private equity. In this article, we’ll discuss what that means and what you can expect from it. For many reasons, buying a commercial real estate property can be brilliant. It can provide significant tax benefits, make your business expenses predictable, and offer many financing options. However, purchasing property for a business can also involve its own set of pros and cons.

Fortunately, you can get expert advice and assistance from experts in the field. There are several ways to go about it, but you must have a plan before you jump in. As you research the various financial opportunities available, you should consult a tax advisor. They can help you navigate the complex world of tax laws and ensure you only pay what you have to.

Buying a commercial property is not for the faint of heart. Some factors to consider include the cost of owning, maintenance, and repairs, and even what type of tenant to lease to. A solid plan before you buy will ensure that you are ready to negotiate the deal and that your new investment will be a sound investment for years to come. The most important thing to remember is that commercial real estate is not a liquid asset. This means you will eventually have to come up with the money to repay your loan.

Investing in private equity in real estate ownership is a great way to generate passive income. It’s also an excellent way for high-net-worth individuals to diversify their portfolios. But before investing, there are several things you should know. The first thing to understand is that while private equity firms have been able to create significant returns, they have also been able to cause severe problems for renters. Many of the worst evictions in recent years were owned by private equity.

A private equity fund usually has a minimum investment requirement of $25,000. Some funds invest only in value-add multifamily apartment buildings, while others focus on more traditional commercial property types such as office, retail, and hospitality. One of the most common strategies used by private equity is to re-tenant-existing properties. This involves forcing tenants to move out of the building, which typically results in higher rents.

Another strategy used by some private equity funds is to acquire high-quality assets in primary markets. Generally, these assets are well-occupied, stable, and of high quality. This type of strategy can yield returns of 6-8 percent annualized. Another approach is to use an opportunistic system that can result in double-digit returns. These strategies focus on driving demand for certain product types in specific regions.


Purchasing a Fund

Purchasing an investment product like an index fund, a closed-ended fund, or an open-ended fund is referred to as investing in a fund. These funds are explicitly made for stock market investments. A fund’s principal goal is to invest in a diverse portfolio of securities to reduce investment risk.

Open-ended funds are one of the most popular ways to diversify your investment portfolio. Using this investment strategy, you can purchase and sell fund shares at a price based on the net asset value (NAV) of the underlying securities.

Open-ended funds can be a wise choice for investors who need more market understanding. They do, however, have some shortcomings. They are susceptible to significant influxes. For instance, a quick outflow could force the fund manager to sell equities at bargain basement prices, costing all unit holders money.

Most wealthy nations have access to open-ended financing. They offer accessibility and liquidity while still being handled by experts. Compared to closed-ended funds, they provide a better return.

Investing in closed-ended funds has several advantages. These include the capacity to earn revenue and diversify your investment portfolio. Investors can trade closed-ended funds on a public stock market or through a securities broker.

The securities that closed-ended funds invest in are diverse. Bonds, municipal bonds, and deposits from relatively tiny enterprises fall under this category. The management of these assets complies with the fund’s goals. Additionally, structural and reverse repurchase agreements may leverage the support of closed-ended funds. This leverage boosts investors’ returns but also puts common stockholders at risk.

Investing in closed-ended funds is a long-term endeavor. Investors should carefully examine the fund’s prospectus. It includes details on the investment goals, risks, and extra fees and expenditures of the fund.

Investing in index funds is a low-maintenance and reasonably priced strategy to diversify your portfolio. An index fund’s objective is to duplicate a market index’s performance.

An index fund may be a mix of different indices or follow a single index. This could be a market index, a style index, or a sector-specific index.

Typically, equities and bonds make up the underlying index. Investments are made by the fund manager in all of the index securities. This makes it possible for the fund manager to keep the portfolio in line with the index.

Reading an index fund’s prospectus is the best approach to determine if it is the appropriate choice for you. There may be additional information on the fund’s website. Your investing objectives and the optimal fund for you can be determined with a financial advisor’s assistance.

Hedge fund investing can be a great strategy to get high returns on your investment. Before you invest, there are a lot of things to think about. You can assess a hedge fund’s risk and appropriateness with a financial professional’s assistance.

Fees for hedge funds are often much higher than for other mutual funds. Leverage may also be used. Leverage is the term for using borrowed funds to carry out trades. Hedge funds may also use derivative instruments. These may raise the fund’s risk and make it more challenging to value or sell your investment.

HNIs and institutional investors generally buy and sell hedge funds privately. These funds can impose fees between 1% and 2% of their assets. They also adhere to tight rules about how they conduct business. Hedge funds, for instance, could have lengthy lockup periods. These restrict investors from making fast withdrawals of their funds.

A certain amount of investment risk is present while investing in a fund. However, it can help the portfolio generate higher returns if the investor tolerates this risk. It can also aid in limiting losses in the same manner.

Investment risk is a metric for the likelihood that a return on an investment will differ from anticipated. Depending on the type of investment and the time frame, it varies.

The portfolio can be diversified to reduce investment risk. The possibility of financial loss is partially eliminated by this, though. This is so because the market has several economic and political dangers. Additionally, when you keep security in a bank that is not federally insured, you run the threat of losing money.

Real Estate’s Fastest Way to Make Money

Real estate investments can be made in a variety of ways. These strategies include renting out real estate and flipping residential and commercial buildings. Raw land is another popular investment option. Given that you can profit from the natural resources on the site investing in raw land may be quite rewarding.

There are other methods to generate money in real estate than the conventional method of renting out property. For instance, you may purchase a house during the winter or during a slump in the housing market. In either situation, renting the home can assist you in paying down the mortgage and other housing costs. You or a professional property management business may take care of the property’s upkeep.

No of how likely it is to be rented out, many would-be landlords purchase any property at market value. It’s crucial to remember that a house isn’t necessarily a decent rental. Investing in a place at a fair price based on its market worth and rental potential is the first step to generating money with rental properties. The finest offers are frequently ones that are on sale for a lower price. It would be preferable if you also considered the property’s equity because doing so would offer you a safety net and guarantee that you profit from the sale of the property.

Optioning a property is an additional real estate investment strategy. In contrast to the Lease Option, you agree to pay a special monthly payment for a predetermined amount of time with this option. You also consent to pay a specified sum at a later date.

Purchasing commercial real estate has a number of benefits. As a result, it can increase or fall without having an impact on other assets because it has no link to the stock market. Additionally, because it moves more slowly than other investments, it is behind them in terms of total economic instability. Second, investing in commercial real estate gives you a chance to get appreciation as well as generate income. As an investor, you can purchase discounted real estate and resell it for a profit at a higher price.

Commercial buildings, which are far more profitable than residential ones, are the finest kind of investments in commercial real estate. Compared to residential buildings, these ones often have longer lease terms and lower turnover. In terms of leasing agreements, commercial buildings are also more flexible. Tax benefits come with this type of investment as well.

Although purchasing commercial buildings may seem simple, there are a variety of different methods to profit from the real estate market. You might, for instance, invest in REITs or exchange-traded funds. Alternatively, you might decide to engage in sophisticated real estate investing strategies like house flipping or wholesale. Your risk tolerance and time commitment should both be considered before making a decision.

An effective way to generate quick money in real estate is by flipping properties. An average home flip generates a gross profit of $66,448. That amount exceeds what many people earn annually. Even experienced investors occasionally lose money. Therefore this sort of investing is perfect for novices. Here are some pointers to aid in your financial success:

Make sure you are familiar with the local market circumstances before beginning. How much you might anticipate making by flipping a property can be determined by looking at previous transactions in your neighborhood. Checking the market can take you an hour or two off of your way.

Start your search for investment homes nearby your house. If you are new to the market, investing in homes in your area might be advantageous. You may identify homes that require repair by driving about and visiting your neighbors. Knowing the neighborhood may also help you estimate a home’s worth and predict how soon it will sell.

Compared to other property investment strategies, raw land provides a considerably higher possibility for large margins. Unlike a constructed property, raw land may be developed right away without having to wait for a buyer. This decreases the risk for a potential buyer and saves time and money. The profits from this kind of real estate investment might exceed five times the original investment. Investors can also increase the value of their property by subdividing it. This can increase the cost per acre.

By starting a small business, you may sell your undeveloped land as well. For instance, if you reside in a remote region, you may open a tiny storefront close to the major road. Additionally, if you live in a city, the city could want certain land for highways and pay landowners for it. If so, you may make a tidy profit by selling the city your undeveloped land.

Low upkeep expenses are one benefit of buying raw property. There are no mortgage or property tax obligations. In addition, utilities and zoning regulations are not a concern for investors. They can also invest in land that is in the ideal location and will appreciate in value over time. Additionally, this real estate investment has limited competition because owners of unoccupied properties are frequently eager to sell their properties.

What Functions Does a Property Manager Perform?

A person who manages properties held by others is known as a property manager. They deal with customers, suppliers, and the legal system. As a landlord, you might be curious about what property management performs. Here are a few everyday duties of a property manager. To choose the best candidate for the position, you should be a property owner who is well-versed in these jobs.

One of the most critical responsibilities of property management is tenant management. You have a responsibility as a landlord to give your tenants a secure and comfortable place to live. You could also need to choose possible renters, handle crises, and resolve maintenance issues. If required, you could also deal with evictions and late rent payments.

Just as crucial as good property management is finding the appropriate renters. Have a set of rules in place for selecting the ideal renters. Verify their reputation and track record to ensure they are reliable. Finally, it’s crucial to stay in constant contact with them and to handle any issues head-on.

Advertising the property and screening potential renters are all parts of managing tenants. A qualified property manager will interview prospective renters and investigate their financial standing, creditworthiness, and criminal records. Taking care of leases and ensuring they contain all the restrictions are part of managing renters. They will also deal with requests for maintenance and concerns about noise.

Another item to remember is security deposits because different states have different regulations. A property manager can make sure that the deposit sum a renter request is within the bounds of the law. If not, a landlord can demand a larger security deposit than is permitted by law. Legal issues might result from this.

An essential aspect of a property manager’s everyday tasks is managing suppliers. It takes time and effort to establish positive working relationships with vendors. Prioritize developing relationships, and keep your vendor list current. To make sure they offer the most outstanding service for your rental needs, you also need to assess the benefits of vendors and suppliers.

It is challenging to manage vendors when you have several obligations. Finding vendors who are adaptable and have good communication skills is crucial. If your vendors are challenging to reach or communicate with, you risk losing customers. To facilitate communication, try adopting virtual meeting software or business texting.

Consider employing a vendor management system if you want to save time and money. It can assist you in meeting your principals’ deadlines and in more effectively managing the suppliers in your estate. The solution will give thorough details about your contracts, vendors, and terms and conditions. Additionally, it might aid in improving your connections with suppliers. You may monitor your vendors’ financial transactions with a vendor management tool.

A lot of suppliers will need to be hired by you as property managers. These include painters, plumbers, and electricians. Your property’s size and the amount of work required will determine how many providers you need. You must choose providers that are reliable and skilled in their field. Don’t pick merchants just on the basis of pricing.

Legal process management (LPM) is a method for process improvement that adapts management ideas for change and continuous improvement to legal procedures. It seeks to cut expenses by getting rid of waste and inefficiency. The foundation of legal process management is a culture of constant improvement and seeking out ways to make things better.

Maintaining effective communication is crucial while working with legal procedures. The best strategy is to plan out the entirely legal system. By doing this, you can direct your team to offer the appropriate degree of information and draw attention to problems as they arise. Additionally, because the procedure is subject to sudden changes, you should make sure that your legal process management staff is appropriately informed.

Commercial Real Estate Companies

There are many different commercial real estate companies. Some of them specialize in certain aspects of CRE, and others are more general. Below we’ll discuss the top commercial real estate companies. Stream Realty Partners, Cushman & Wakefield, and Weichert Commercial Brokerage are examples of these companies. But how do you know which one is best for you? We’ll also discuss some of the pros and cons of each.

Founded in 2014, Stream Realty Partners has offices in Northern Virginia, New York, and San Francisco. Its team includes senior brokers Brad Yates and Stefan Pastor. These agents have a combined thirty years of commercial real estate experience. Previously, they worked for Colliers International as senior brokers. They focused on landlord and tenant representation, development, and investment sales. They also have extensive knowledge of the local market and a wealth of contacts in the area.

Founded in Dallas, Stream has recently expanded its national presence with the opening of an office in Nashville. It also has offices in the major commercial real estate markets in the US, including the San Diego and Greater Los Angeles areas. The stream will focus on developing industrial properties in these areas and expanding its footprint throughout the country. The stream will focus on bringing solar and EV charging technologies to properties in these markets.

If you are considering a career in commercial real estate, one of the best places to begin is with Weichert Commercial Brokerage. The company provides a variety of educational programs to help you succeed as a commercial real estate agent. Tom Semler, the director of Commercial Real Estate Sales Training, offers personalized instruction and field sessions for newly licensed agents. Agents learn about the types of commercial properties and how to negotiate commercial real estate contracts. They also learn about new business development and transaction management.

Weichert Commercial Brokerage is one of the most prominent commercial real estate companies in New Jersey. Their diverse portfolio of services includes commercial and residential property management, construction management, and commercial mortgage financing. The company is part of the CORE network, a group of selected commercial real estate companies nationwide. NJBIZ magazine and Co-Star Group have recognized Weichert Commercial as one of New Jersey’s top power brokers since 2002.

If you are looking for a real estate firm, consider working with a commercial broker. These professionals are often independent agents, but most firms also offer commercial property management and commercial development services. For example, Coldwell Banker Tacoma North is a large company based in Bellevue, Washington. The company provides commercial brokerage and property management services, as well as software solutions. A third company that may be worth mentioning is T3 Advisors, an independent agency in San Francisco that specializes in commercial property management and development.

If you’re looking for a commercial real estate company, there are many choices available. LoopNet is a large firm that has offices in Washington, Los Angeles, and San Francisco. However, it also has a small team based in the United Kingdom. LoopNet, which was founded in 1995, has offices around the world. First Office Hub is another commercial real estate firm that provides brokerage and development services to clients.

With four hundred offices in 60 countries, Cushman & Wakefield commercial real-estate companies are a powerful global force. They help clients transform work, leisure, and shopping experiences. Cushman & Wakefield commercial real estate companies are among the top three firms in every major metropolitan economy. With EUR6 billion in revenue, 4.3 billion square feet under management, and a worldwide network of brokers, they’re a force to be reckoned with. C&W clients include nine of the world’s top 20 brands and eighty percent of the top 50 cross-border investors.

As part of its growth strategy, Cushman & Wakefield recently acquired the Cushman Realty Corporation. Founded by John C. Cushman III and his brother Louis B. Cushman, the company was later renamed, Cushman & Wakefield. The Cushman & Wakefield Group is now one of the largest real estate services companies with more than $5.5 billion in assets under management and 250 offices in 60 countries.

Simon Investments is a major player in the real estate industry. Its parent company owns 74% of the Paris-Giverny Designer Outlet in Normandy, France. Other notable Simon developments include Phipps Plaza, a transformative mixed-use project that is set to open in Atlanta in October 2022. It will feature a Nobu Hotel, Life Time Athletic, a Citizens Food Hall, and a 13-story Class A office building. Meanwhile, construction continues on other redevelopment projects, such as The Falls in Miami, FL, Roosevelt Field in Garden City, NY, and Stanford Shopping Center in Palo Alto, CA.

Malls managed by Simon Property Group rely on anchor tenants to generate foot traffic. These large tenants generally occupy the opposite ends of the mall, allowing smaller retailers to benefit from consumer flow between the anchor stores. Because malls are dependent on these anchor stores, Simon must ensure that these tenants will not leave unexpectedly, or else the smaller stores could negotiate rent reductions with their landlords. This could lead to a full dismissal of the contract.

The Rudin Management Company is a privately owned commercial real estate organization that oversees the interests of the Rudin Family, one of the largest private owners and operators of New York City properties. Established in 1925, Rudin’s company has over 700 employees and a portfolio of office and residential buildings that includes three Times Square, 55 Broad Street, 80 Pine Street, 110 Wall Street, and 345 Park Avenue. Rudin is particularly focused on developing and enhancing Class-A buildings in New York City, which is a key priority of this family-owned company.

The Rudin Management Company’s John Gilbert has been recognized by the leading commercial real estate education organization, Real comm. Gilbert was one of 20 industry leaders honored during the organization’s 20th-anniversary conference in June. Gilbert received the Real comm. Lifetime Achievement Award, which recognizes outstanding leaders in the field of commercial real estate technology. For more information on John Gilbert and Rudin Management Company, visit the company’s website.

Top 100 Commercial Real Estate Firms in New York City

A list of commercial real estate firms with a concentration on the New York City market follows. These firms have remarkable portfolios and are among the city’s most well-known investors. 510 Madison Avenue, 599 Lexington Avenue, and the Times Square Tower are among their properties. Their portfolio currently consists of 26 different properties totaling over 11.8 million square feet in size. They also own the General Motors Building, which is one of the country’s most recognizable office structures.

Encore Enterprises, a publicly traded real estate corporation, has disrupted centuries-old commercial real estate norms by adopting an innovative business strategy, according to Frank Roessler. With the company’s cutting-edge technologies, even the smallest investor can buy shares in income-generating commercial buildings. Retail and mixed-use projects, multi-family complexes, and hospitality buildings are all part of Encore’s portfolio. Residential and commercial real estate investment, as well as property management, are important to the organization.

The Durst Organization, which was founded in 1915, is one of New York City’s major office landlords. This company’s Manhattan portfolio includes about 13 million square feet of office space and 65 retail assets totaling 2.7 million square feet. Midtown East has likewise been transformed by the Durst Organization into a vital business district. The landmark 825 Third Avenue and the two-million-square-foot luxury apartment tower 220 Central Park South are also part of their portfolio. They own 70 percent of the 555 California Street skyscraper in San Francisco, as well as the Mart building in Chicago, which is 3.7 million square feet.

Frank Roessler remarked that a major difficulty for commercial real estate enterprises is a shortage of marketing dollars. Commercial real estate companies frequently fail to target the correct customers, which is a big weakness in marketing. You must provide valuable property information to reach the right audience in order to attract the best tenants. Many organizations, fortunately, have used new marketing tactics to boost visibility, increasing their chances of success. The goal is to generate new business in order to enhance sales and rental income.

Coldwell Banker also offers franchising and a variety of real estate products in addition to full property management services. Throughout the real estate transaction, this worldwide real estate services organization provides corporate services, investment research, relocation, and capital solutions. The firm also provides full-service mortgages, market research, and a number of other services. It has offices around the United States, as well as offices in Bermuda and Belize.

Ender, a startup situated in Austin, Texas, is another commercial real estate company worth looking out for. On the Nasdaq Global Select Market, the corporation has its own stock. The Ender platform intends to digitize the process of managing rental properties. It makes use of technology to streamline and bring the application process online. Rent payment and secure self-showings are also automated through the tender platform. Its headquarters are in Austin, Texas, where it was created in 2008.

The sector is being transformed by technological advancements. The use of artificial intelligence (AI) and machine learning software in the trading process has the potential to automate and optimize the process. Real estate brokerages can use these advanced systems to find the greatest investment properties, match buyer preferences to available properties, and more. Chatbots, conversational interfaces, and mobile technologies are just a handful of the most recent technological advancements. Other innovative technologies, in addition to AI and machine learning, include augmented reality (AR) and virtual reality (VR).

BuildingBits, a new startup that allows investors to invest directly in commercial real estate, is another promising technology. This company was created by a group of seasoned commercial real estate investors who wanted to break down the industry’s traditional obstacles to entry. BuildingBits wants to change commercial real estate with its combined 125 years of experience and cross-industry expertise. Visit the website of BuildingBits for additional details. They are the first commercial real estate company to receive investment from the Securities and Exchange Commission.

Frank Roessler pointed out that another promising startup in the field is HomeLight. Drew Uher founded this organization with the goal of connecting clients with trustworthy real estate agents. It has the same fees as a typical broker, but it also allows the client to sell their present home and buy their dream home. It also sells their old house and charges the same commission as a regular realtor. Texas, Georgia, and Colorado are among the states where it provides services. It also features an AI-driven platform that assists people in finding the ideal home.

Good Founders Will Be Terrible CEOs (If They Don’t Have These Skills)

By: Frank Roessler

When we talk about founders, we tend to imply an “and” at the end of the title. A founder isn’t just the person who came up with an idea for a new business — we also expect them to be its chief executive, president, or public face. We assume that after an entrepreneur dedicates their time and energy to starting a venture, they’ll want to take the lead on sailing it into profitability. The apparent connection between founder and CEO is so strong that on some level, we even expect the skills that make founders so successful in the earliest days of their businesses to translate seamlessly into their post-founding leadership efforts.

As someone who has been both a founder and president, I can tell you definitively — that assumption is off-base.

There is an enormous difference between founding a company and leading one. The two require entirely different skill sets; to be completely honest, I’m not at all surprised that some entrepreneurs prefer to focus on one area or the other. Those who choose to found and lead a company, as I did, usually have to undergo a difficult transition.

Here’s the issue — when you decide to establish a business, you’re essentially starting on a creative and individually-driven mission. You aren’t responsible for an extensive employee base, you don’t need to manage multiple departments, and you don’t have a company to lose (yet). You have an idea, and if you put in a tremendous amount of effort and maneuvering, you have a shot at bringing it to market as a reality.

As startup culture commentator Michal Bohanes describes the transition in an article for Forbes: “Once a business idea takes root and a company starts growing, the main priority isn’t being an entrepreneur but instead becoming a manager. It’s taking care of the mundanities of running a business: Hiring, managing people, quality control, finance, customer service etc.”

When a business needs a CEO, the entrepreneur’s work as a founder is all but done. They don’t need the individual drive or sheer creativity that pushed them to success as an independent entrepreneur anymore — instead, they need to have the charisma to articulate a vision, the operative skills to build a strong organization, and the strategic business planning abilities to set a course towards success.

I’ll give a personal example. When I started Ashcroft Capital, I did so because I saw an opportunity to create a firm that could take a fiduciary approach to the acquisition and management of multifamily real estate investment opportunities across the United States. It took time, resources, and more than a few sleepless nights, but I managed to make my idea a reality and become a successful founder. By the time that I took on the role as Ashcroft’s president, I thought I had made it through the hardest part of the entrepreneurial process and could rely on the skills I’d honed as a founder to carry me as a company leader.

As it turns out, however, the transition from founder to president was more complex than I had ever anticipated.

You see, it’s all too easy to develop tunnel vision during the founding process. While I was aware during those early stages that I would eventually need to shift into an executive role and act as a team leader, I was more focused on what I had to accomplish as an individual founder to build the firm. As I began to take on more leadership responsibilities, however, I realized that being successful as an entrepreneur-founder and doing well as an entrepreneur-president required two very different and distinct skill sets.

It’s a heck of a transition.

Today, I have the “and” in my title. I currently stand as Ashcroft Capital’s Founder and Managing Partner. Here are a few pointers that might, from my own experience, help other entrepreneurs successfully add the conjunction to theirs.

Live in a Learning Mindset

The shift into executive leadership has a steep learning curve, especially for first-time founders. They need to be humble enough to put their preconceptions about the role and its requirements aside and focus on learning more about what the company needs from them. Listening to industry veterans and advisors is a necessity, especially if a founder doesn’t have prior leadership experience.

Learning to be humble enough to listen and accept suggestions, however, can be difficult for founders. During the entrepreneurial process, being stubborn and overconfident is almost a requirement. A founder’s assurance empowers them to build a business even in the face of criticism and adversity — and then holds them back from being effective leaders after the company is established. Entrepreneurs need to know when to shift gears and let down their founder-era defenses.

As CEO Jeff Booth noted of his own experience with what he calls the arrogance-humility cycle, “It takes overconfidence to stay the course through adversity but a humble mind to evolve and iterate. How, exactly, do you know when it’s the right time for each? The moment where success is knocking down your door and everyone starts telling you that you’re right—that’s the time to get humble, fast.”

Good leaders can’t be intractable founders; if you want to succeed, accept that you don’t have all of the answers and open yourself to learning.

Hire the Best People You Can and Listen to Them

I like to say that it’s easy to lead when the people around you are smart and talented — but you need to be in a position to listen. It can be tempting for founders to micromanage or hover over every business decision or staff action like a parent behind a toddler, worried that a single wrong decision will topple the company. Founders need to hire the best people they can and learn to listen to them. Once they do, they will gain the confidence they need to step back and trust in their team.

Part of this does come back to humility; I knew that I couldn’t bring Ashcroft Capital’s portfolio to stand on sturdy legs by myself, so I brought in the best people I could find in the industry to help me create a thriving company. For example, our director of acquisitions, Scott Lebenhart, came from eleven years of experience working at one of the largest private equity firms in New York City; our asset manager, Alex Raggio, ran a $750 million portfolio before he came to work for us; and every one of our analysts is a top-notch performer. Success in business is a group endeavor. Hire people for their skills, industry knowledge, and ability to work effectively within a team, and then trust that they will surpass your expectations.

Entrepreneurship isn’t for everyone. Building a business takes more time, effort, and resources than most would ever guess — and running one after the building is done demands even more from a founder. But if you have the drive to build and lead a venture, my advice for entrepreneur-founders who want to become entrepreneur-leaders is this: know what your organization needs, then be humble, open-minded, and dedicated enough to provide it.

Ashcroft Capital Acquires Elliot Baymeadows Apartments

Purchase of 352-unit community adds to apartment owner’s growing Jacksonville presence.

Ashcroft Capital, a fully integrated multifamily investment firm, today announced its acquisition of Elliot Baymeadows (formerly Green Tree Place), a garden-style apartment community in the Royal Lakes neighborhood of southern Jacksonville. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community. 

Elliot Baymeadows, which offers 352 apartment homes, boasts a convenient location just east of Interstate 95 and within a quick commute of the key retail districts of Jacksonville and St. Augustine. The property was purchased through Ashcroft Capital’s new $150 million Value Add Fund, and it becomes Ashcroft’s second community in Jacksonville, joining Southside Villas, which is located just south of downtown. Ashcroft will perform a series of interior and exterior renovations at Elliot Baymeadows, which was originally built in 1986.

“We are big believers in the Jacksonville market, and we look forward to augmenting our presence in the city,” said Frank Roessler, founder and chief executive officer of Ashcroft Capital. “We believe Elliot Baymeadows has a tremendous upside with its opportune location within a desirable, commuter-friendly neighborhood. The community already possesses a charm of its own, and our planned upgrades will deliver the quality finishings that residents of this submarket have come to expect.”

Since its inception, Ashcroft Capital has acquired more than 10,000 units in Jacksonville, Dallas-Fort Worth, Orlando, Fla., and Tampa, Fla. Last month, the company also entered the metro Atlanta market with its acquisition of Halston Riverside, and it continues to pursue acquisition opportunities there. Ashcroft Capital is also looking to enter the Charlotte, N.C., Raleigh-Durham, N.C., and Phoenix markets. 

The in-home renovations at Elliot Baymeadows will include the installation of quartz countertops, undermount sinks, stainless steel appliances, tile backsplashes, vinyl plank flooring, new lighting and plumbing fixtures and a refreshed color scheme. Refurbishments are also planned for the community’s clubhouse and fitness facilities, while building exteriors will be repainted. The community’s amenities package will be enhanced as well by converting tennis courts to sports courts and adding package locker systems.

Situated at 9480 Princeton Square Boulevard S, Elliot Baymeadows is within moments of several fine dining options, a Publix Supermarket and the St. Johns Town Center open-air mall. Residents can access I-95 and nearby Routes 152 and 115 to easily travel to nearby white sand beaches, a wide array of schools and several key locales throughout the metropolitan area.

“We’re not shy in our ambition to stand out as one of the top living options in the market,” said David Deitz, president of Birchstone. “We look forward to implementing our signature brand of people-first service at the community and are eager to connect with our newfound residents. The location with the lake views and easy commuter options speaks for itself.  Without a doubt, Elliot Baymeadows will be a leading property within this submarket of Jacksonville.”   

Elliot Baymeadows offers a variety of one- and two- bedroom apartment homes, ranging in size from 500 to 1,100 square feet. Apartment homes feature nine-foot ceilings, energy-efficient appliances, breakfast bars, in-home washers and dryers, large closets and private patios or balconies.

Common-area amenities at the pet-friendly community include a 24-hour fitness center, two swimming pools, courtyard, picnic and grilling areas, waterfront, two tennis courts, playground and pond. Residents also have access to bike storage and a package-delivery service.

About Ashcroft Capital
Founded in 2015, Ashcroft Capital has acquired over $1.2 billion of assets and 10,000 units. The firm focuses on capital preservation while striving to return strong, risk-adjusted cash on cash to investors. Ashcroft is capitalized with high net worth, family office and institutional capital. Within the real estate industry, Ashcroft specializes in value-add real estate and exhibits an expertise in extracting maximum value from every asset it acquires. Rather than attempting to play market timing, the firm strives to acquire excellent apartment communities within well-located submarkets of large and growing U.S. metroplexes.

About Birchstone Residential
Birchstone Residential is a culture-based property management company that oversees the day-to-day operations of apartment communities owned by Ashcroft Capital. At Birchstone, the mission is to strive for excellence in every shape and form, and live that every day through authenticity and transparency. Birchstone hires the best talent, and then stands back and lets them shine. Their empowered and passionate team members translate into a first-class level of customer service – and that translates into residents who love where they live.

Media Contact
Stephen Ursery
LinnellTaylor Marketing

SOURCE Ashcroft Capital

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Why Culture Should Be the Cornerstone of Your Company

Culture should be the cornerstone of every company. Every business owner should know this by now, but many don’t realize what exactly culture should be (it goes beyond just pizza parties and paid lunches) and why it’s so crucial to the success of their companies. 

The title of this article should read as an obvious statement. It’s a statement that most business owners would never disagree with. Yet it’s frequently the last thing they focus on, which can be an enormous mistake. One can create the ‘right’ company from a purely business perspective. Still, if the culture doesn’t flourish along with the business talent who helped create it, its success won’t stay for long, and operations will suffer.

When I founded Ashcroft Capital, a real estate investment firm that acquires and improves large multifamily communities in top U.S. metros, I knew culture needed to be a strong focus. When Birchstone Residential, our own property management company, and Birchstone Construction, our in-house construction arm, were founded, it was equally important to recognize and cultivate the individuality of each company. While these three companies are connected, they are uniquely different and required great attention to ensuring we were creating the right culture for each – essentially from scratch. Today, our companies are built with more than 200 team members who thrive on each organization’s unique culture.

Of course, the knowledge and leadership experience you’ve acquired over the years will influence every new business you’re part of, but you can’t simply copy and paste. What worked for one company won’t necessarily work for another. So, as I thought about what I wanted Birchstone Residential to evolve into, how I wanted it to stand out from the competition, it was obvious: culture. Multifamily is an interesting industry where there are various customers – your investors, your residents, and your teams. I knew the cornerstone to effectively connect with and service all three audiences was through our culture. 

Culture has become somewhat of a buzzword – with many companies taking a passive approach to culture. They might believe it’s not something they can control, so they sometimes neglect it and think it will work itself out. Like HubSpot Chief People Officer, Katie Burke, says: “When it comes to culture, most companies have a can’t-do attitude.”

But leaving your culture up to chance is destructive not only to your employees and your clients but also to your organization. Culture isn’t just pizza parties or paid lunches; it isn’t a strategy document created with good intentions that never gets looked at again. Culture is the way a company lives and breathes. To nurture culture, leaders must commit to intentional, distinct, and purposeful initiatives. 

Birchstone Residential’s mission is simple: We are people serving people.

And here is why we believe that culture is so important:

Strengthening Loyalty

If your teams dread coming into work, you have a problem. Disengaged employees don’t value their work, nor do they find much purpose in collaborating with other team members to improve operational efficiency and client service. And professional development? It’s futile if employees don’t feel united with the business.

It’s all about connectedness. Our team laughs hard together, they work better together, and collaboration soars. They’ve become a very tight-knit group and consider themselves family (their words, not mine). They tackle challenges and accomplish goals together because they push each other to go the extra mile. They know they have a support system behind them to help them through the challenges and celebrate their wins together. 

Employees want to feel like they are contributing to something that’s larger than themselves. Jim Goodnight, co-founder and CEO of SAS, wrote on his company’s website: “Treat employees like they make a difference, and they will.” I couldn’t agree more. 

Happy employees are 45 percent more productive than team members who are just ‘satisfied’ in their careers. This means that more work will get done, which will also enhance your client service efforts.

Happy employees, happy customers. 

Service Above Self

Clients won’t be able to love a company unless its employees love it first. When you establish a culture-based company that empowers and develops high-performing employees, then, and only then, can that passion extend to your customers. 

Hiring exceptional employees is an investment, and you want to be sure you’re investing the time and resources into the right people. We equip and empower our team with the resources and opportunities that will allow them to succeed with confidence. If they discover an internal or client-facing issue, they know they have the insight and expertise to resolve it. If they see an opportunity to accelerate our success, they have the assurance to bring it to our attention. 

But providing the best service doesn’t just depend on a person’s professional development, it’s also contingent upon how leaders chose to invest in their wellbeing as well. 

Curating Your Brand Identity

Your culture is the life force of your company. It’s what makes you unique and sets you apart from competitors in your industry. 

If you boast authenticity, breathing that into your culture will show your clients that you are unique. The more your clients identify and connect with your brand, the more they’ll want to interact with you and advocate for you. You can only curate this relationship through your employees. But remember, you cannot do this through one person alone. It takes executive oversight, intention, purpose, and committed participation from everyone at the company. 

We promised our clients and community that we are — and always will be — sincere, genuine, honest, and transparent. Our culture is the glue that keeps our organization together, and our clients are the ones that stand to benefit from such an engaged workforce. 

You need to build a community within your business that people want to be a part of. That’s making culture the cornerstone of your community. 

About The Author

Frank Roessler

Frank Roessler

Frank Roessler is the Founder & Managing Partner of Ashcroft Capital and Founder of Birchstone Residential.

Ashcroft Capital Enters Atlanta Market with Acquisition of Halston Riverside

 Ashcroft Capital, a fully integrated multifamily investment firm, today announced its acquisition of Halston Riverside (formerly Retreat at Riverside), a garden-style apartment community in the Atlanta suburb of Lawrenceville. Birchstone Residential, Ashcroft Capital’s in-house property management company, has assumed management of the community.

The transaction marks Ashcroft Capital’s entry into metro Atlanta. Since its inception, the company has acquired more than 10,000 units in Dallas-Fort Worth, Orlando, Fla., Tampa, Fla., and Jacksonville, Fla., and is now pursuing acquisition opportunities in Atlanta, Charlotte, N.C., Raleigh-Durham, N.C., and Phoenix. Halston Riverside is the first community purchased through Ashcroft Capital’s new $150 million Value Add Fund, which aims to acquire five to seven assets in targeted markets.

“Halston Riverside represents the type of excellent value-add opportunity that our fund is targeting,” said Frank Roessler, founder and chief executive officer of Ashcroft Capital. “It has a history of institutional ownership, and the property has been very well maintained. At the same time, we have identified ways to add significant value through rebranding and renovations. In addition, Lawrenceville continues to show a strong resilience to the economic effects brought upon by the pandemic.”

The in-unit renovations at Halston Riverside will include the installation of quartz countertops, undermount sinks, stainless steel appliances, tile backsplashes in kitchens, vinyl plank flooring and new cabinet fronts. Improvements to the community’s clubhouse, dog park and tennis courts are also planned.

“A large part of our strategy is to identify value-add assets in high-growth markets that will support our business plan of providing superior unit renovations at cost-appropriate pricing,” Roessler said. “In Atlanta, we plan to rapidly establish a large footprint of 5,000 units or more in order to achieve economies of scale, market leverage and recruitment strength.”

Situated at 1000 Duluth Highway, near I-85 and Highway 316, Halston Riverside is convenient to both Atlanta and Athens, which is home to the University of Georgia and a thriving music, arts and restaurant scene. Located 30 miles northeast of downtown Atlanta, the community features 412 apartment homes and offers residents close proximity to highly regarded schools, a host of restaurants and entertainment venues and abundant outdoor recreational activities.

“The renovations will help an already outstanding community stand out even more against the competition,” said David Deitz, president of Birchstone. “We also believe that our tech-forward, supportive culture and dedication to best-in-class customer service will play a critical role in driving performance. At Halston Riverside and throughout the Ashcroft portfolio, this will result in communities that provide exceptional experiences to our prospects and residents and, in turn, maximize revenue and NOI.”   

Halston Riverside offers an array of one- and two- bedroom apartment homes. Some units feature nine-foot ceilings, garden tubs, abundant closet space and ceiling fans. Select homes feature vaulted ceilings, private outside storage, washers, dryers and built-in bookshelves with computer desks for residents who work from home. Attached or detached garages also are available.

Community amenities include package lockers with 24/7 access, controlled gate entry, four resort-style pools with waterfalls, a playground, barbecue grills with picnic areas, state-of-the-art fitness center and a new cyber lounge.

About Ashcroft Capital
Founded in 2015, Ashcroft Capital has acquired over $1.2 billion of assets and 10,000 units. The firm focuses on capital preservation while striving to return strong, risk-adjusted cash on cash to investors. Ashcroft is capitalized with high net worth, family office and institutional capital. Within the real estate industry, Ashcroft specializes in value-add real estate and exhibits an expertise in extracting maximum value from every asset it acquires. Rather than attempting to play cycle timing, the firm strives to acquire excellent apartment communities within well-located submarkets of large and growing U.S. metroplexes.

About Birchstone Residential
Birchstone Residential is a culture-based property management company that oversees the day-to-day operations of apartment communities owned by Ashcroft Capital. At Birchstone, the mission is to strive for excellence in every shape and form, and live that every day through authenticity and transparency. Birchstone hires the best talent, and then stands back and lets them shine. Their empowered and passionate team members translate into a first-class level of customer service – and that translates into residents who love where they live.

Media Contact
Stephen Ursery
LinnellTaylor Marketing

SOURCE Ashcroft Capital

Related Links